Blue Plan: our strategy for a better tomorrow

“Blue Plan demonstrates our courage to change and our desire to help build a sustainable future. You can rest assured that our commitment is stronger than ever.” (Axel Kühner, CEO)

For more than 150 years, we have been an organization with bold ambitions: to inspire others, create added value for our customers, and have a positive impact on our environment and our society. Our sustainability strategy, Blue Plan, maps out how we can make this vision a reality.

Building a more sustainable future will undoubtedly involve change. We have certainly not yet found an answer to every question. But first and foremost, we see opportunity in change and transformation – great potential for us as a company, but above all for our society and our environment. And we strongly believe that a sustainable approach to business is the only way forward. With that in mind, our Blue Plan provides the foundation for our continued business success and the ambitions we aim to achieve by 2030.

Blue Plan encompasses all parts of our company around the world. It focuses on three major priority areas, which we have identified as key issues that will shape Greiner’s future: climate change, creating a circular business, and people. Blue Plan also includes three overarching goals that we want to achieve by 2030:

  • We want to be climate neutral by 2030 (target limited to Scope 1 and 2 emissions).
  • We want to be a fully circular business by 2030.
  • We want all our employees to be prepared for the challenges of the future.

While these objectives are ambitious and will require a great deal of effort, we believe that this course of action is the only way forward. You are welcome to hear for yourself what our employees have to say.


Greiner made the topic of sustainability its company’s focus years ago and we are aware of our responsibility. We want to actively contribute to sustainable development and to solving the global challenges of our time.

Read more

Watch Blue Plan video on YouTube